About Us

Joyaux Blanc Noble (Noble White’s Jewellery) is a Quebec-based company. In our online stores, we provide an assortment of sterling silver, gold-plated and rhodium-plated jewellery with cubic zirconia and Swarovski crystals. We also craft and sell unique historic pieces made of authentic out-of-circulation brass-plated copper and silver coins encased in sterling silver frames. All of our jewellery is assembled or crafted in Canada. As a compliment, we add an edelweiss flower to each purchased item.


Daniel Swarovski founded his glass manufacturing company 125 years ago, in Wattens, Austria, and it has grown to become one of the largest global suppliers of jewellery crystals. Swarovski crystals are made on the basis of a secret chemical formula and are cut with the highest degree of precision, so they are more expensive than regular crystals and rhinestones. The crystals produced since 2012 are lead-free. All Swarovski jewellery items you purchase from us are accompanied by certificates of authenticity.

Rocky Mountain Edelweiss Flowers

The edelweiss is a native plant of the Alps, and its name means “noble white” in German. Shaped like a little star, in some languages it is called “the star of the Alps”. It is a symbol of bravery, sacrifice, and patriotism, appearing on the emblems of European military regiments and on the arms of European cities and counties. Also, according to legend, young men had to climb mountains, risking their lives in order to get an edelweiss for their brides, thus demonstrating the depth of their feelings. 

The Canadian-grown edelweiss you will receive with every purchase was cultivated in the Rocky Mountains in British Columbia, a land of clear blue lakes and pristine forests. It is preserved by special treatment with white sand to last forever.

Rhodium Plating

Rhodium is a silvery-white metallic element from the category of precious metals. Rhodium is the most expensive of them, because it occurs very rarely in nature. Its name comes from the Ancient Greek word “rhodon”, which means “rose”, because the salts formed from rhodon oxides are pink.

Rhodium is not used in its pure form to make jewellery, because it is very brittle. However, it is very suitable as plating material. First, it is harder than silver and gold, and plating makes these metals more durable. A coat of rhodium gives the jewellery a high sheen and is used to hide imperfections. Such jewellery does not tarnish, does not require particular cleaning methods, and is resistant to corrosion, staining and colour changing. Also, rhodium-plated jewellery is good for customers allergic to silver as direct contact with the skin is avoided.

Cubic Zirconia

The cubic zirconia, or the crystalline form of zirconium oxide,  is the most economically important competitor of diamonds. It occurs naturally in the form of baddeleyite, a yellowish mineral, but the jewellery-grade stones are synthesised in laboratories. The crystals are rather hard and have an isometric structure, that is, their structural units are cube-shaped, which is important for a diamond replacement. Cubic zirconias are highly refractive, that is, they are almost as shiny as diamonds.

The cubic zirconia, clear and coloured, are an affordable and visually pleasing alternative to gemstones. The high price of gem-grade diamonds and the significant ethical concerns of the diamond trade in some countries have created a large demand for diamond simulants. Among them, cubic zirconias are the most popular and valuable. Set in a precious metals like silver or gold, they will retain their value and appearance for decades.